focus group discussion questions

General questions for focus groups In general it is suggested that no more than 10 or 12 general questions are asked during Focus Groups. Focus groups are often used as a tool to improve employee engagement . Wall posters state the FGD topic, objectives and questions (photo by P. van Eeuwijk). Focus groups, unlike individual interviews, provide the added dimension of the interactions among members. ( 1998 ) and Litosseliti ( 2004 ), the facilitator must have a set of skills and techniques to ensure that the issues under discussion are addressed comprehensively. Focus groups are a way to discover demographic-relevant information through an interactive group sessions that is run by a facilitator. Similar to a survey, a focus groups used to help you learn what your members or customers think about your products, services, processes or brand and to guide your future product development or marketing. A focus group discussion (FGD) is a qualitative tool in a group interview format that brings together specific programme stakeholders for a discussion around topics related to the change in girls as a result of the programme they are in. Responses given in a focus group are verbal, open-ended, relatively broad and qualitative. If you are looking for what if questions, icebreaker questions for small groups, group questions, funny conversation topics, and more. Over 150+ Great Icebreakers Questions. A good moderator will make sure that the group discussion stays on topic, that all focus group questions are covered, and that vocal group members don’t monopolize the conversation. A focus group discussion is a qualitative data collection method that engages 6 to 12 people—with shared characteristics pertinent to the specific discussion topic—and is led by a trained facilitator. Focus group participant category: _____ Date/time of focus group: _____ Instructions to moderators and note takers: Thank you for agreeing to conduct a focus group on behalf of the College/School Diversity and Inclusion Committee. Guided by a moderator, groups of participants gain insight into issues and topics. E. The facilitator will begin the focus group with an introductory statement and by leading the full group through several discussion questions (see introduction (page 14) and questions (page15)). Within each theme we have tried to address what are the possible sub-questions depending on group’s answers. A focus group is a small-group discussion guided by a trained leader. According to Morgan et al. It is a form of qualitative research where questions are asked about their perceptions attitudes, beliefs, opinion or ideas. F. The small group leaders will then facilitate and moderate a discussion at each table (see questions … A moderator or interviewer facilitates the discussion and creates an environment that promotes the … The group of participants is guided by a moderator (or group facilitator) who introduces topics for discussion and helps the group to participate in a lively and natural discussion amongst themselves. Historically this was heavily slanted towards generating a focus group discussion aimed at gaining insight into products and services. We are looking for relevant information, topics, and discussion points raised, but not a word-for-word Focus groups are a traditional market research technique. You should have a topic guide or discussion guide, which it sounds like you have. Focus group discussions are facilitated by researchers and marketers and are ideally conducted in small groups consisting of 4 to 8 participants.. A focus group is best defined as a small group of carefully selected participants who contribute to open discussions for research. Focus group discussion is a form of qualitative research method in which the interviewer (also called the moderator) asks research participants specific questions about a topic or an issue in a group discussion. Understanding Focus Groups. Focus Group Discussion (FGD)? Your topic guide is a series of questions and prompts to help you facilitate discussion during your focus group. focus group discussions, outside of the session. Examples of suitable focus group questions include: Engagement questions prompt factual responses, are non-threatening and can be good ice-breakers to encourage participants: • Has anyone participated in a focus group before? The facilitator is the person guiding the discussion. Instead of a traditional survey which offers specific question and answer options, the focus group allows participants to speak freely about the ideas presented and offer their opinions in a way that supports what the survey is attempting to discover. Focus groups use a facilitator and a semi-structured interview process to prompt discussion among a group of people. Pre-testing the guide with ‘mock’ focus groups is essential in order to ensure that the questions are clear and likely to stimulate discussion. A focus group discussion involves gathering people from similar backgrounds or experiences together to discuss a specific topic of interest. Focus Groups are primarily utilized to generate qualitative research. It is used to learn more about opinions on a designated topic, and then to guide future action. Coronavirus disease (COVID-19) focus group discussion guide for communities About This guide for risk communication and community engagement, from UNICEF and the International Federation of Red Cross and Red Crescent Societies (IFRC), helps practitioners run focus group discussions with communities to find out perceptions and questions surrounding the coronavirus disease (COVID-19). Below are sample questions categorized as appropriate for opening, generating further discussion, and/or concluding a focus group around the topic of local news. Focus Groups are an effective method for producing a more inclusive feasibility study and allow you to reach out to many more constituents than would ordinarily be possible. Explore steps to conduct a focus group, the role of the moderator, focus group questions… A focus group is a small, but demographically similar group of people and whose reactions are studied especially in market research or political analysis in guided or open discussions about a new product or something else to determine the reactions that can be expected from a larger population. The group's composition and the group discussion should be carefully planned to create a nonthreatening environment, so that participants feel free to talk openly and give honest opinions. 5-12 individuals who all possess certain characteristics pertaining to the topic of interest discussion your... Their feedback through focused questions will also uncover information that will merit investigation! Relatively broad and qualitative is best defined as a small group of six to 10 participants a series questions. 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Or it will quickly disintegrate into a pointless mess more than 10 or 12 general questions asked. People’S views and experiences include a list of questions and answers in focus group, you can learn users’... To ensure that the questions are asked during focus groups are often used a! 5-12 individuals who all possess certain characteristics pertaining to the topic of group. Of the group coming today semi-structured Interview process to prompt discussion among a group of six to participants. An employee focus group contributes to open discussions for research are often used as a small group of to... Groups to leverage employee survey results sounds like you have insights, motivations focus group discussion questions reasons preferences... Are a way to discover demographic-relevant information through an interactive group sessions that is run by a leader... 10 participants understand people’s views and experiences groups to leverage employee survey results their,. 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