If you’re sending through USPS, the rates for standard postcards (measured at a 6-inch width, 4.25-inch height, and 0.016-inch thickness) are lower than the rates for larger, oddly shaped, or particularly heavy designs. At this final step, you’ll evaluate how your postcard actually looks and performs. Irish Rebellion, Talbot Street. 11:51. research by the United States Postal Service [PDF Download], according to the United States Direct Marketing Association. When choosing your postcard size, consider not only the look and feel but also the cost of mailing. Craft them to give as gifts or as an inexpensive way to share photos or celebrate holidays and special events. Next, use a straightedge to draw a line down the center of the backside—the space on the left is for your message. When mailing a folded product, the fold must always be at the bottom of the mailing panel. Home to Easter Week & the Rising 1916 & 1966 War of Independence 1917 -1921 & 1971 Black & Tan Comrac Buyer Beware Irish Publications English Publications later Publications 1924 & 1934 Pension Applications Comrades Assoc. Although direct mail has a reputation for being more costly, the total costs are in line with most other forms of marketing, Clearly mapped out your postcard’s message, offer, and call-to-action, Carefully considered how your postcard fits into your overall business marketing strategy, Thoughtfully chosen the right target audience, Photos of real customers (with their approval, of course), Ensuring that you have just one headline and one call-to-action, Leaving enough negative space around text, Choosing imagery that very clearly reflects and complements your offer, Deleting all unnecessary text, leaving only the most essential information. You can also cut extra pieces to keep ready in a craft box for future postcard crafts. Every postcard you make will not only give you hands-on practice but will also provide valuable insight into your target audience. I think I spent more money on a bag of marshmallows for last week's camping trip. Proceed the same way with each postcard created. // Leaf Group Lifestyle. Upload your postcards to the kiosk and chose the quantity, before hitting PRINT! When choosing your printing specifications, consider these factors: Each of these choices will affect your printing costs as well as your recipients’ impression of your brand. Mixed Media Postcard Art - Life - Duration: 11:51. And they'll be the only person to ever receive that awesome piece o' mail. Choose from a wide selection of friendly and attractive designs including dinosaurs, cars and rainbows with a whole array of different slogans. The School Sticker praise postcard collection is idea for helping to keep children motivated. ", followed by 421 people on Pinterest. The good news here is that postcards are super-versatile, so you can use them for practically any type of business message you want. And that’s exactly what this guide will cover next: tips, tricks, and practical strategies for effective postcard design. Standard Postcard Specification Chart. When she’s not putting words on the page, you can find Andrea with a book in hand, exploring as many new countries as possible. Stamp "Postcard" on the back of the postcard with the rubber stamp near the top left. Home / Products / Postcards; Praise and Reward Postcards for Schools. The Post Office will also not accept mailers with the mailing side full UV glossed. And as one final note, we’d like to encourage you to go ahead and begin—even if you’re still feeling a little intimidated by it all. To make a statement by going understated, grab some kraft paper, string, and tacky glue. Make a group of assorted postcards with subject photos that someone would appreciate as a gift. We can’t emphasize this enough: carefully proofread your postcard before sending it to print. While a misspelled word may reflect negatively on the professionalism of your company, a mistyped phone number can cost you hundreds or even thousands of dollars in missed leads! $1.20. You generally have to back these with a sturdier cardboard, but adult coloring pages, especially, make wonderful postcard graphics. View Postcard. If you need a little inspiration getting started, check out our postcards! Proceed the same way with each postcard … Not two or three or four, but one. Send your friends and family a little postcard in the mail to let them know you love them so. Depending on the content you have to share and the design you prefer, a larger size might be more suitable. You can use any color string or just plain brown for a more rustic look. Share this card: Due to variations in postcard size your actual printed postcard may differ from the original version shown here. The best calls-to-action use power words like save, 100%, act now, free, and guaranteed, and they’re short, specific, and easy to understand. Select 4-inch by 6-inch photos that depict smiling people, pretty scenes, holidays, events or celebrations. Once you’ve outlined the content strategy for your postcard, you’ve done the vast majority of the work. If it is a homemade or non-standard postcard with no dedicated spaces: draw a vertical line down the middle of the card while it is in a horizontal position, then draw a horizontal line splitting the right half in two. Similar postcards. And when done well, the answer is yes! We’ll guide you through the entire postcard creation process, from initial brainstorming to design and execution, with detailed recommendations on: The answer to the big question you may be thinking, Before we get too deep into the nitty-gritty of designing an effective postcard, though, let’s first take a look at why you might want to consider this age-old marketing method. Receiving a postcard is an exciting moment, and a beautifully homemade postcard can enhance that excitement even further. Then, draw 3 horizontal lines on the right side for the recipient's name and address. By removing the barrier of having to tear open an envelope, postcards increase the chances that your message will be read and received. They're dirt cheap. Whether you’re a high-growth startup in travel and tourism or a long-established local fitness center, postcards can be a highly effective means of sharing information, raising brand awareness, and gaining new leads. However, this source will dry up quickly, and you will need to look further afield for postcard stock. Flimsy paper may be cheaper, but it’s also more likely to get damaged in transit and leave a negative impression on recipients. Original, artistic or personal details added to any postcard made at home will make a homemade postcard stand out from the normal bills and junk mail. Keep a craft box handy to collect supplies and papers to use in making postcards for any occasion all through the year. To do this, you simply create two postcard designs, mail them out to different audiences (or even the same audience over time), and then compare which version drives a higher response. As you brainstorm, draft, and refine your postcard’s content, consider the following questions: In other words, what primary message do you want to express? View Postcard. … As Google AdWords, email marketing, and social media gain more and more prominence, you may be wondering whether postcards are even worth the effort. For over 25 years, Natasha Lawrence has written for publications from "Alaska Business Monthly" to "Savannah Magazine" and provided destination content as Florida city editor for Wcities. Give them just three seconds per side, and then ask them to tell you what the main point is. A standard postcard is 6 inches wide and 4.25 inches tall, but you don’t necessarily have to stick to these dimensions. 3. We’re talking about beautifully designed postcards. We’re talking about beautifully designed postcards. They're way more personal! $1.25. Children and adults can make themed postcards in different sizes to send to family and friends instead of making greeting cards. Cut as many pieces as desired for this project. If possible, you can also add a sense of urgency by including an expiration date or time-sensitive offer. If you want, you can draw a box in the upper right hand corner for the … Proof the postcard yourself, have your colleagues proof it, and maybe even hire a professional proofreader for the final verification. If you are traveling and want to add local flavor, take a look in local art supplies stores and craft shops. Think about the following aspects of your postcard recipients: Understanding who your recipients are will help you choose postcard language and imagery that actually connects. If it’s in your budget, you can also try A/B testing two different postcards. As you finalize your postcard’s design elements, make it easy for your customers to stay laser-focused on your one big idea by: Now that you’ve written your content and selected all your favorite design features, it’s time to put everything together! As a business owner, one of the biggest challenges you face is connecting with your community, whether that’s friends and neighbors in a mid-sized metro or a certain segment of consumers spread all across the country. Have friends, family members, or colleagues take a look at your postcard. Create handmade postcards with a variety of papers and materials found around the house. Additional postcard sizes are available, and some printing companies provide the option for a company to create a custom postcard size that better suits the particular needs of an individual campaign. Have customers physically bring in the postcard to redeem the offer, or provide an online discount code that’s tied to your postcard campaign. Sometimes, I will lose my border by how the machine cuts the photograph, so you may have to make little edits at the machine. - maximum size is 4¼″ x 6″ for mailing at the 34¢ rate. Anti-Home Rule Postcards (1912-1914) #1 This is a selection of postcards created by Belfast printers to capitalise on and promote the anti-Home Rule fervour that caught on in much of what is now Northern Ireland directly after the introduction of the Third Home Rule Bill by the British Parliament in 1912. They often have stamps or craft punches with native plants, animals, or landscapes, or locally made paper and craft embellishments. Positive behaviour reinforcement is always important in the classroom. If so, what program are you creating them in? No Home Rule . The same guidelines for any direct mail header apply here: grab your audience’s attention and pique their interest by highlighting the most important benefit of your product or service. Paper Thickness - must be at least 0.007 ″ and not more than 0.016 ″ in thickness. This adds a bit of nostalgic embellishment to the postcard. Press each one onto the center of a 5- by 7-inch piece of card stock. So before you even think about moving on to your postcard design, be sure that you have: Once you’ve checked these items off the list, it’s time to move onto design! 74% of all US households read or at least scan physical advertising mail, according to. Fortunately, though, you don’t have to start from scratch! (Along with all that money you invested!). If they can’t tell you what your postcard’s offer or call-to-action is, consider revising it! I check the city permit list often and send out a postcard to builders when they pull the general See an approximate representation of the area that will be printed on your standard 6inch by 4 inch postcard. (The other 40% depends on the attractiveness of the offer, and the last 20% to everything else: presentation, wording, imagery, print quality, etc.). These sun prints are also really fun for kids to make! For instance, a stock-photo beach sunset may look beautiful… but unless you’re advertising a beachfront vacation home (which is preferably also shown in the picture), it won’t really support your message. Compared to other forms of direct mail like letters, postcards are even more likely to be seen because they do not have to be opened. Before you start crafting, write the message that you want to include on the postcard. In general, the effectiveness of direct mail is easier to track than TV, radio, magazine, or billboard advertising. And by “content,” we mean the message you want to convey and the words you use to convey it. Andrea is passionate about helping businesses attract, engage, and convert more customers. Let dry. 1. coloring pages. Standard Postcard - a standard postcard mails First Class at current rate of 34¢. If children are participating in this project, only adults should use the paper cutter. 12 Homemade Postcards. 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